Dolby Vision
LG Retail series for Dolby
After working with Dolby to create the tag, “there is more to the story…” it became the main source of inspiration for this in-store and digital campaign. Featuring nature scenes with-a-twist, our goal was to highlight the increased detail and vibrancy of the “perfect white” and “perfect black” settings of Dolby’s in-home technology.
what we did
Many memorable days were spent on set working with hummingbird specialists, and pufferfish and chameleon handlers. Each spot is a clever combination of live action and CG; some animals and environments in the final campaign were carefully designed and animated before shooting with DP Dallas Sterling. Can you tell which?
credits
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creative director: jens mebes
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producer: aleen kim, keith bryant
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designers: jens mebes, cyprian sadlon
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2d animator: cyprian sadlon
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3d modeler/texturer: anthony patti
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3d rigger: jason wolley
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3d animator: michael sime, nate homan (covered revisions)
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3d lighter/texturer: cody chen
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compositor: tamir sapir, melissa graff
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flame artist: rod basham
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editor: jess ledoux
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executive producer: ben apley, jon hassell