IF Lab
Animated Sculptures in Augmented Reality
Spreading Peace, Love, and Joy for the holiday season, these 3 unique animated sculptures were sent all over the world. Try them out for yourself on a mobile device at IF-AR.net.
what we did
Taking inspiration from classic designers, like Alexander ‘Sandro’ Girard and Charles and Ray Eames, we built typographic statues with custom sound design and applied them to an AR 3D world. Instead of using AR technology to make something futuristic, we were influenced by the past.
credits
- creative director: tosh kodama
- producer: rachael cohen
- marketing director: krista templeton
- vfx/ar supervisor: meng-yang lu
- art director: nicole dileo
- designers: daae kim, nicole dileo
- animators: daae kim, nicole dileo
- digital specialists: brandon savoy, james gardner
- sound design: danielle white
- project coordinator: kyra alper