IMAX Guardians of the Galaxy Vol. 3
Brand Partnership Campaign for IMAX
Cue the pyro—the end of an era calls for a grand finale! We soared through the galactic universe of Knowhere in our brand campaign for Marvel’s Guardians of the Galaxy experienced in IMAX.
what we did
We referenced the technology of the antagonist, High Evolutionary, to inspire our world. Pulling from 80s fantasy art, we energized the composition with a neon flare and retro palette. With a movie that’s sure to pull on heartstrings, evoking a sense of nostalgia was our mission using dramatic lighting to frame our silhouetted characters. Nodding to the expansion of the misfits-turned-family, our team of creatives relished the opportunity to honor their final adventure.
credits
- creative director: anthony gibbs
- designers: jake ferguson, iIya tselyutin, max strizich, felix soletic
- design support: christoph gabathuler
- 3d artists: scott bell, jake ferguson
- creative producer: renee robson
- coordinator: jackson kerr