IMAX Spider-Man: No Way Home
Campaign for IMAX
Taking IMAX’s vision of capturing the multiverse in 3D print, we created a theatre placement that reimagines Spider-Man’s home city, New York. The brick IMAX logo, suspended in Spider-Man’s web, anchors the shot while different elements of New York City frame the perimeter of the poster.
what we did
The hustle and bustle of the Big Apple wouldn’t be what it is without taking the subway, catching a taxi, grabbing a quick hot dog, and spotting Spider-Man swinging through the city. Met with the challenge of ensuring that our composition could be tailored for various media spaces all over the world, we delivered a design that integrates Spidey’s environment with IMAX’s trademark logo. Suspended in Spider-Man’s web, we soon realize that the weight of the IMAX logo is nothing compared to what’s in store for him in the multiverse.
credits
- creative director: anthony gibbs
- designers: jake ferguson, russ gautier, eugene gauran
- cg lead: scott bell
- 3d artists: matt johnson, cameron morris
- head of production: ryan burcham
- producer: renee robson
- coordinator: jackson kerr
- design intern: cameron morris