SCI-Arc Absense

Branding for SCI-Arc
As part of our continuing relationship with SCI-Arc School of Architecture, we open a window into a world without our iconic buildings. Through this cinematic exploration we discover the influence that architecture has on the vitality of the people and the community surrounding them. Speaking to a universal audience, we discover that architecture is more than just place and form. It is part of our cultural identity. In the words of SCI-Arc Director Hernan Diaz Alonso, "The natural tendency is for schools of architecture—and even SCI-Arc—to talk to an insider audience, and in this context we always assume the relevance of architecture...To communicate with a larger audience we need to establish why architecture matters, why it needs to be supported, and why we need to keep educating architects."