Toyota Corolla "Techno Trip"

what we did

IF Director Karin Fong drives the point home in this latest Toyota Corolla spot. The project used live action and animation to showcase the point that technology improves safety and experience in the 2016 Corolla.
Technology is a wondrous, living thing. It helps us, guides us, and captivates us. To capture this spirit Fong used energetic, fast-paced imagery to take us inside the world of the all-new, technologically enhanced Toyota Corolla.

credits

• director: karin fong
• executive producer: ben apley
• head of production / producer: Tina Starkweather
• designers: kris fortin, austin hyde, carlos enciso, andrew pabon, jasveer sidhu
• animators: austin hyde, chadwick halbritter, carlos enciso, anthony maiuri, steve galvez
• illustrator: alejandro lee
• editors: zach kilroy, justine gerenstein
• flame artists: rod basham, eric mason
• live action producer: chris stoerchle
• director of photography: simon thirlaway
• production coordinator: rachel cohn