76th Primetime Emmy Awards
Reimagining TV’s Biggest Night
Show Package for Emmy Awards
For the 76th Primetime Emmys, our team developed a graphics system that captured the essence of television’s biggest night. Our goal was to visually represent the diversity, prestige, and vibrancy of the event through a prismatic color scheme, symbolizing the wide range of talent and stories celebrated.
Collaborating closely with Jesse Collins Entertainment, we were inspired by early stage designs and sculptures, which guided us toward a bold departure from the traditional.
The result? A fresh, electrifying look that honors both tradition and the ever-evolving landscape of television.
Elegance in every frame
Our team transformed the Emmys’ iconic black-and-gold aesthetic into an exhilarating spectrum of electric hues, evoking the vibrancy and creativity that television champions today. Working from an early brief shared by Dione Harmon of Jesse Collins Entertainment, we crafted a visual language that radiated energy and elegance in equal measure.
Using Adobe and Cinema 4D, we created a seamless blend of animated graphics and 3D elements that added depth and dimension. Every step—from rapid iterations under tight deadlines to the final frame—was driven by a singular goal: to create a dynamic, celebratory experience that reflected the magic and legacy of the Emmys.
credits
- creative director: alan williams
- art director: elizabeth steinberg
- designers/animators: elizabeth steinberg, alex braddock
- intern: olivia peats
- producer: jackson kerr
- coordinator: matt alavi